About Us
Metro Milwaukee's Fine Linen Experts
Percy’s Fine Linens is Metro Milwaukee’s premier destination for luxury fine linens, sleepwear and curated gifts. As the region’s oldest fine linen store, we take pride in offering personalized expertise and thoughtful design support to help our customers create beautiful, comfortable spaces for living and rest.
Founded in 1973 by Thelma and George Percy, Percy’s has been a trusted name in quality and elegance for over 50 years. Our boutique blends decades of textile knowledge with a refined design sensibility, offering a carefully selected assortment of the world’s finest bed, bath, and table linens. From everyday essentials to heirloom-worthy pieces, our collection is tailored to those who appreciate beauty in the details.
We specialize in custom ordering, embroidery, and monogramming to ensure each item reflects your personal style. Whether you're shopping for a new set of sheets, a thoughtful gift, or bespoke linens for your home, Percy’s is here to help you sleep better—and live beautifully.
Visit us in-store or explore our new e-commerce site to discover timeless luxury, crafted for the way you live.
Family owned, woman led
Meet Our Team
Laura Smith - CEO
Krystle Smith - Retail Manager
Threads of Our past
Our Heritage
Our story began over fifty years ago with Thelma and George Percy, whose passion for fine linens found a home in Milwaukee, Wisconsin. Tucked inside a charming historic mansion just off Cathedral Square on Jefferson Street, the original Percy’s boutique stood beside the iconic George Watts tabletop emporium and tea shop. Beloved for its elegant offerings and inviting atmosphere, Percy’s quickly became a treasured destination—woven into the fabric of the city’s prestigious social and shopping scene.
Urban Elegance to Suburban Charm
As the years passed, Percy’s continued to evolve while staying true to its roots. In the 1990s, the boutique relocated to Mequon, bringing its legacy of luxury to a new generation of customers in a serene, suburban setting. The move offered a fresh canvas—yet the spirit of Percy’s remained unchanged: refined, personal, and deeply committed to quality.
A New Chapter
In 2007, Percy's valued employee and design enthusiast Laura Smith stepped forward to preserve the Percy’s legacy after the previous owner decided to close. With deep knowledge of the business and a true passion for fine linens, Laura purchased the boutique and ushered it into a new era.
Enduring the Test of time
With Laura's refined direction, the boutique has not only evolved—it has endured. Through the challenges of an economic recession in 2008, a devastating fire in 2010, and a global pandemic, Laura’s steady vision and unwavering commitment to quality has helped Percy’s remain a trusted source of comfort and beauty, even amidst uncertain times. Her passion for craftsmanship, personalized service, and timeless design continues to define the Percy’s experience today.
Across the Generations
Building upon Percy's legacy as a family-owned and operated business, Laura's daughter Krystle joined the Percy's team in 2022 to help carry Percy's forward into the next generation. With a foundation of deep love, trust and shared passion, they work passionately as a mother and daughter team to uphold Percy's legacy as Milwaukee-area's exclusive fine linen boutique.
Our store
Percy's Fine Linens
1410 W. Mequon Road
Mequon, WI 53092
262-241-9343
Mon - Fri, 12pm - 5pm
Saturday, 12pm - 4pm
